For retail teams

The best sales coach retail has ever had.

Every advisor gets an AI coach that knows your brand, your products and your clients. They rehearse client conversations, ask anything, and walk in the store ready to sell.

Private by default  ·  EU AI Act compliant  ·  GDPR-aligned
Built for premium retail teams
Luxury BrandsPrestige BeautyPremium RetailSpecialised RetailHospitalityPrivate BankingLuxury BrandsPrestige BeautyPremium RetailSpecialised RetailHospitalityPrivate Banking
Why a coach

The sale is decided by what your advisor says in the moment.

A client hesitates on price. Asks a pointed question. Compares you to another brand. What the advisor says next decides whether they buy, and most advisors face these moments alone.

A coach changes that. Not a seminar twice a year: someone to rehearse with, ask, and prepare with, every day.

~80%
of people who walk into a store leave without buying. What gets said decides which way it goes.
What the coach does

Rehearse. Ask. Prepare.

One coach in every advisor's pocket. It speaks your brand's language, and it's there whenever they need it.

01 · Rehearse

Practice the hard conversation before it happens.

Hyper-realistic roleplays in your brand voice: the client who hesitates on price, the anniversary gift, the new collection pitch. As many times as it takes.

02 · Ask

Get an answer in seconds, any time.

"How do I answer 'it's too expensive'?" "How do I go from that product to the full look?" "How do we position this against what they saw next door?" The coach answers the way your best seller would.

03 · Prepare

Walk into every appointment ready.

A VIP coming in tomorrow, a launch day, a delicate follow-up. The advisor briefs the coach, and the coach preps them for that exact conversation.

See it in action

This is what a rehearsal looks like.

The advisor plays it like a real client conversation. The coach plays the client, with your scenarios and your brand voice, then tells them what to do better.

Private by default. Advisors rehearse alone. Managers see how the team is doing overall, never a recording of one person. Honest practice needs trust, so we built it that way.
Client situation · anniversary gift, hesitating

"It's beautiful, but… it's a lot more than I planned to spend."

Advisor · rehearsing

"Of course. May I ask what she loves? An anniversary deserves the right piece, not the fastest one. Let me show you two ways to think about it."

What the coach told the advisor afterYou handled the hesitation without dropping the price, and you brought it back to the occasion. That's on brand. Next time, tell the story of the piece before you talk about price.
For managers and leaders

You see the team getting better.

Store Managers

See how ready each advisor is, and what to work on with each one this week. No recordings, no scores over shoulders: just what to reinforce.

Retail Directors

See it across stores. Which teams are sharp, which need help, and whether it shows in the numbers.

Retail Excellence and Performance Directors

Your programs teach the skill once. The coach keeps it alive between sessions: every day, three minutes, on the advisor's phone.

Where this goes

The coach is step one.

Prestance is building the all-in-one retail performance platform: everything that makes a store team sell, in one place.

Today, it starts with the best sales coach retail has ever had.

Proof

No borrowed logos. No made-up numbers.

Our pilots are designed to measure an impact on your business. We agree on the KPI you want to move (conversion, units per sale, a new collection), write down where you are, and measure again after a few weeks with the coach.

Until then, bring us one situation your team finds hard. In 30 minutes we will show you how the coach handles it.

Every pilot ends with a written report, per store and per advisor. Read a sample.

Where it works

For any brand where people make the difference.

Luxury Brands·Prestige Beauty·Premium Retail·Specialised Retail·Hospitality·Private Banking
FAQ

The two questions we get most.

Is this a training platform?

No. Prestance is a retail performance platform built around an AI sales coach advisors use every day. Programs teach a skill once; the coach is always there. Advisors rehearse with it, ask it questions, and prepare appointments with it. If you already run programs and have retail coaches, keep them: Prestance works alongside them.

How do you measure impact?

On a sales number you pick. In a pilot we write down where you are today (conversion, units per sale, whatever you choose), your teams use the coach for a few months, and we compare. First pilot results land in autumn 2026.

Give your team an AI coach.

Thirty minutes. Bring one situation your team finds hard, and we will show you how the coach handles it.

Book a demo

Not ready for a call? Write to francois@prestancelab.com