Give every rep who sells face to face an assistant for the whole day.
Prestance is the AI assistant that turns what your team knows into what your CRM knows. After an appointment, the rep talks for two minutes and the client record, the visit report and the follow-up are written. Before the next one, they ask what this client bought, what was said and what changed, and they have it before they walk in.
A rep spends a third of the week selling. The rest is admin.
Salesforce has measured it across editions of its State of Sales report: somewhere between 28 and 34 percent of a rep's week is spent actually selling. The rest goes to data entry, quotes, internal meetings and chasing approvals.
And what does get typed is thin. The till tells you what sold. The CRM tells you what someone found the time to type. Neither one tells you about the exchange that closed the sale. The rest reps carry in their heads, and when they leave, it leaves with them.
Our mission is to take that first number to 80 percent. The rep sells and talks to clients. The assistant takes everything else.
One assistant that writes it down, gives it back, and shows you what the team keeps hearing.
One assistant, in the rep's pocket, that knows the client, the products and the house's language. Three things, every working day: the record, the brief, field intelligence.
Two minutes of talking, and it is written down.
What the client said stays in the advisor's head. It reaches the CRM as "good meeting" three days later, if it arrives at all. Instead the rep talks for two minutes after the appointment, and the client record, the visit report, the next steps and the follow-up are written.
Walk in knowing who you are seeing.
The client coming in tomorrow bought twice, two years apart, from two different advisors. Nobody has the twenty minutes it takes to piece that back together. The rep asks on the way in: what she bought, what was said, what changed since, and what the house has now that answers it. If it is the hard one, they run it once first against an AI playing the client.
What the whole team keeps hearing, in one place.
The objection that is starting to spread, the competitor who keeps coming up, the question nobody can answer yet. Every debrief adds a line to what the company knows. Managers see the pattern across the team, never one person's call, and act while the signal is still a signal.
In a pilot, we agree on the one number a team wants to move, and we measure it before and after.
Built for the people who carry the number.
Prestance is bought by the people accountable for what a field team delivers this quarter: retail operations directors, sales directors, agency principals, country and regional managers. They give the assistant to their teams, and they see it in the number they own: conversion, units per sale, listings signed, quotes turned into orders.
We started in luxury retail, where a single conversation can carry a five-figure sale. The record, the brief and field intelligence hold wherever the sale is decided face to face: luxury retail and independent real estate, field and technical sales.
The two of us, and what we did before this.

Years in luxury retail before building software for it. Managed the Cartier flagship in Dubai Mall and led its advisor teams. Worked in omnichannel for Tiffany & Co. in Australia. Started in strategy at Roland Berger. Left a senior role with no plan B to solve the problem he saw every day on the floor.
LinkedIn
Spent his career taking AI from research into production. Published AI research at KAIST. Author of Entropic, a fuzzing algorithm Google merged into mainline LLVM, now used worldwide. Production engineer at Qonto. AI architect at Well.
LinkedInBacked by a bench of coaches and advisors from inside the industry. The people who lived the problem long before there was software for it.
The sale is still decided face to face.
The deal is decided face to face, in a conversation between two people. It is the most important event in the business, and almost nothing of what gets said in it ever reaches a system.
Selling is a skill, not a script.
Reading a person and building trust under pressure cannot be flattened into a checklist. We measure what the team moves: the number you already track, not a score on a person.
The manager is the one who makes the difference.
AI shows the manager what they could not see. It does not replace them. Every finding lands as one clear thing to work on with the team this week.
We never record the client.
The client is never recorded. The rep talks the meeting through afterwards, in their own words. Managers see themes and progress across the team, never one person's replay. Hosted in the EU, under GDPR and the EU AI Act.